Helping patients takes more than just adjusting

Perhaps the quintessential aspect of being a chiropractor is the ability to take your hands and perform adjustments on the bones of the body.

As a profession, we can do amazing things when we use our hands to relieve nerve interference and allow the body to function at its fullest potential.

No matter where you are in your chiropractic career, you are probably working on your adjusting techniques so you can become very skilled. It is important to take the time and effort to practice, as one day adjusting will be just like breathing — it will become natural and effortless.

One important service you can provide that will complement your adjustments is to use ancillary products in your office to help your patients.

Ancillary products can include cervical pillows, nutritional supplements, exercise supplies, topical creams, moist heat packs, back supports, and many other things.

Patients are just going to go down to the local drug store and look for this stuff anyway, so why shouldn’t you be the one prescribing the proper product specific to their needs? (Just a word of caution: Some products you can sell to your patients require inventory or stock on hand.)

5 helpful products

These are five types of products you can use to help your patients and improve your practice at the same time.

1. Digital foot scanner.When patients get a look at a digital foot scanner hooked up to its laptop display, they are not only curious, but wonder if they would be eligible for a scan.

The digital foot scanner paves an easy road for patients needing custom-made orthotics. This is a great practice revenue generator, and orthotics provide the support many of your patients need as well.

2. Cervical support pillows.Offering choices in cervical pillows is one easy method of providing an ancillary product. Many people sleep on terrible pillows and then wonder why they are having neck pain and/or headaches.

You can check a patient’s pillow, find out how unsupportive it is, and then reach for one of yours as a better alternative. Since you have already done the research to select the best pillow available, patients feel confident they are getting a solid product.

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